



The formula remains intact: once again Super Satisfies every request when it comes to style whilst gaining a 360 degree customer base season after season; concentrating on the heritage of eyewear making – celebrating the past while looking towards the future. Autumn 2011 represents the natural aesthetic evolution to the previous seasons. What super acquires in maturity of the product it has maintained in freshness and spontaneity, qualities so true to this brand’s unique approach to design.
The Autumn Winter 2011/2012 collection has a way of connecting even the most eclectic lifestyles, underlining the word unisex and transposing it into a global way of life, shedding new light on nonchalant elegance and irresistible cool with the slightest of ease.
“Panamá” is a kaleidoscopic encounter between tradition and history, eclectic in color and prints. The Panamá collection is a breaking point between old and new, the Atlantic and Pacific Ocean, North and South America, a place of trades, commerce, fusion and legends. The spirit of Panama’ is synthesized in a collection of immediate visual impact however never invasive or imposing. The range of the collection and its models do not derail from the origins of Super as a brand. Each model allows for a vast variety of choices: pieces for the more subdued individual, pieces for the exuberant, pieces for the types who steal from grandparents’ closets, and pieces for those who channel their inner most Robert Redford.
The air Super breathes is vaguely nostalgic never overpowering in its contemporary nature. This time around Super adds to its repertoire hand-designed prints. In this collections you will also see a revisited version of bestseller models such as the Flat Top, which has been scaled down and streamlined for a new take on a chromatically surprising classic.
Now more then ever color is what counts, but in a revisited atmosphere of refined elegance and good taste: a handful of organic tonalities (caramel, deep bottle green, earthy browns and cobalt blues) brought together with mastery, Savoir-Fair with unexpected precision. Bold acetates and gold accessories are found throughout the metal framing and detailing, with the lenses, give way to tradition then its body and frame is revamped with opaque acetates accentuating its ever so avant-garde qualities.
Source: http://retrosuperfuture.com/super/
No comments:
Post a Comment