August 16, 2011

INJURY AW11 "PANDEMONIUM"

INJURY construes this phenomenon of Pandemonium in its Autumn Winter 11 Collection. As much as humankind is seeking to redefine the new order of realities, INJURY attempts a revolutionary blend of different fabric and cutting. More importantly, INJURY AW 11 Collection walks away from its usual gothic style and spices up its signature dark expression with a cyberpunk element.

INJURY’s never compromising attitude of making persistent breakthrough in its design has earned support from celebrities in Hong Kong and overseas, such as Sammi Cheng, Charlene Choi, Kay Tse, Mr, Eason Chan, Ronan Keating and Guy Sebastian.


WOMENS STYLE & LOOK

INJURY AW11 women’s collection resembles the multiple personality that persists in every one of us. Its peculiar design consists of bizarre proportion, unstructured cutting, wrecked pants and detachable parts. “Phenomenon” transforms as the 5 zippers interchangeably zip up to reconstruct the jacket. “Irregular” bonds the irreconcilable premium wool and mesh on the sleeves. It’s a striking distortion of the conventional view of fashion.

Carrying on its reputation of the in-style scarf from last collection, INJURY offers a wider selection of unisex items this AW11. Among all, “Confusion scarf cape” offers multiple styles in freeform. It’s designed to be the next big hit!

MENS STYLE & LOOK

INJURY AW11 men’s collection is a break-free from previous tailored fashion with precise fitting. Amalgamating the casual and formal couture, the collection divulges fresh surprises and expresses a sense of rebellion. “Freedom” adds bat wings to a formal shirt while “Conscious” blaze it with knitted sleeves. “Illusion” introduces Buddha pants cutting to suit pants, comparable to the skirt-pants hybrid “Blessing”.

The leather jacket series continues to make a scene in the collection; in particular “Time/Space” magnifies its fine cutting and flawless details with detachable sleeves.

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