August 29, 2011

PANAMA from SUPER

The Panamá silhouette set the basis and standards for all of the sunglasses developed in this Autumn Winter 2011/2012 collection. A variation of 4 colors cover the entire evolution of the season. A result of much research, the metal and acetate are the perfect synthesis of the Super aesthetic for Autumn 2011: unique, recognizable, eternal. In spirit, Panamá evokes within all of us the desire for escapism from everyday life, perhaps an imaginary haven with which you are transported when a single ray of light reflects on your face.
Perfect for every physiognomic shape. In metropolitan or bohemian styles, for the wholesome or for the rebels, these are eye-catching classics that never try to hard. Golden structures are combined with black acetate and paired with Tobacco brown lenses, while the classic Havana in the Opaque version is masterfully combined with blue or green lenses according to the tonality chosen. Its darker version marries a wild pattern reminiscent of a Leopard print. Enjoy.
This Autumn, Super has taken research and development to a whole new level, visible in the extensive combinations and color palette without losing sight of its origins as a brand. Tradition and quality trademark Super’s high standards, thanks to the use of sturdy materials and Carl Zeiss Lenses.

The formula remains intact: once again Super Satisfies every request when it comes to style whilst gaining a 360 degree customer base season after season; concentrating on the heritage of eyewear making – celebrating the past while looking towards the future. Autumn 2011 represents the natural aesthetic evolution to the previous seasons. What super acquires in maturity of the product it has maintained in freshness and spontaneity, qualities so true to this brand’s unique approach to design.

The Autumn Winter 2011/2012 collection has a way of connecting even the most eclectic lifestyles, underlining the word unisex and transposing it into a global way of life, shedding new light on nonchalant elegance and irresistible cool with the slightest of ease.

“Panamá” is a kaleidoscopic encounter between tradition and history, eclectic in color and prints. The Panamá collection is a breaking point between old and new, the Atlantic and Pacific Ocean, North and South America, a place of trades, commerce, fusion and legends. The spirit of Panama’ is synthesized in a collection of immediate visual impact however never invasive or imposing. The range of the collection and its models do not derail from the origins of Super as a brand. Each model allows for a vast variety of choices: pieces for the more subdued individual, pieces for the exuberant, pieces for the types who steal from grandparents’ closets, and pieces for those who channel their inner most Robert Redford.

The air Super breathes is vaguely nostalgic never overpowering in its contemporary nature. This time around Super adds to its repertoire hand-designed prints. In this collections you will also see a revisited version of bestseller models such as the Flat Top, which has been scaled down and streamlined for a new take on a chromatically surprising classic.

Now more then ever color is what counts, but in a revisited atmosphere of refined elegance and good taste: a handful of organic tonalities (caramel, deep bottle green, earthy browns and cobalt blues) brought together with mastery, Savoir-Fair with unexpected precision. Bold acetates and gold accessories are found throughout the metal framing and detailing, with the lenses, give way to tradition then its body and frame is revamped with opaque acetates accentuating its ever so avant-garde qualities.

Source: http://retrosuperfuture.com/super/

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